Max Keeble's Big Move

MPAA Rating: PG

Entertainment: +2

Content: +1

Max Keeble (Alex D. Linz) has big plans for his first year in junior high with his friends Megan (Zena Grey) and Robe (Josh Peck). But Max is also the target of school bullies along with an unfriendly ice cream salesman. And encounters with the bullies draw dictator-like Principal Jindraikes (Larry Miller) attention to Max as well. So when Maxs dad announces a move to Chicago, Max sees a chance to get even with all the bullies in his life. But while helping Max sabotage the Principals breathspray with animal pheromones, Megan discovers Jindraikes misuse of school funds to build a stadium. And the stadium threatens the local animal shelter. But after Maxs plans for revenge are unleashed, his dad cancels the move. Can Max survive the backlash of his actions? And what about the friends he would have left behind to suffer the consequences? This slapstick comedy is sure to be a hit with young crowds, but older audiences will probably avoid the juvenile antics.

Although more light-hearted and definitely more acceptable than the R-rated BULLY, this story also deals with young people who terrorize other students. One bully exercises physical terror by throwing Max in the mud and then a trashcan. Another takes money from smaller students while apparently giving successful stock tips to teachers who ignore his acts. But Max’s dad also seems bullied by demands from his boss. He explains to Max that sometimes people submit to things they don’t like, to provide for others. But Max encourages his dad to stand up against oppression. Good messages are scattered through several scenes. In another scene, an older janitor tells Max that “any kid can make a mess, but it takes a man to clean it up.” And Max even tells his supporters that hit-and-run tactics don’t take courage and revenge makes them no better than the bullies. Despite the good messages, parents may worry about imitative behaviors as Max breaks into school, disrupts classes and starts a food fight in the cafeteria. However, Max learns the true meaning of friendship and the rewards of helping others, which makes MAX KEEBLE’S BIG MOVE a step in the right direction.

Preview Reviewer: Paul Bicking
Buena Vista (Disney), 500 S. Buena Vista St., Burbank, CA 91521

The following categories contain objective listings of film content which contribute to the subjective numeric Content ratings posted to the left and on the Home page.

Crude Language: Once - moderate (snot)

Obscene Language: None

Profanity: None

Violence: Several times - Mild and moderate (kung fu fight spoof, man hit with ice cream, boy dropped in mud/trashcan, food fight in cafeteria, teacher falls in trash, man knocked down by animal, man and boy struggle, melted ice cream poured on people, boys dropped in trash)

Sex: None

Nudity: None

Sexual Dialogue/Gesture: Few times (teen boys watch attractive teacher walk, teacher talks about animal pheromones being natures sex appeal)

Drugs: None

Other: Bullies terrorize other students, ambitious principal uses funds illegally, students break into school, boy sabotages ice cream truck/ principals breath spray, vomiting sounds, boy encourages dad to stand up to boss, friendship upheld, boy breathes helium from balloons, boy told kid can make mess- takes man to clean up, boy learns hit & run not courage/ revenge no better than bullies, boy cares about threatened animal shelter

Running Time: 86 minutes
Intended Audience: Pre-teens and older

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