Hitch
PG-13
Entertainment: +3
Acceptability: -1

The date doctor, Alex Hitch Hitchens (Will Smith), is on call and has just the right prescription, for a fee, to help introverted men win over the women of their dreams. In this romantic comedy set in New York City, Albert (Kevin James) meets Hitch and through a series of comedic coaching sessions gains the confidence to approach and date the woman he feels unworthy to pursue, Allegra Cole (Amber Valletta). Sara Melas (Eva Mendes), a gossip columnist for a major tabloid, has all but given up on dating and love because of the endless line of superficial men that have crossed her path. Hitch observes Sara giving a pushy guy the brush-off in a bar and decides to show her that not all guys are jerks. Hitch is a hilarious look at the dating scene giving hope to all those who have resigned themselves to the fact that their love life is permanently destined to remain in the ditch.

Hitch is a marvelous study on the dating practices of men and women. The typical dating scene is portrayed in this film around alcohol, provocatively dressed and weak-willed women, and shallow stereotypical men all looking for an easy one-night stand. The film, however, does not wallow in this superficiality. Hitch makes a fresh, comedic effort to take its message to higher ground and smartly uses the extraordinary chemistry between its ensemble of characters to do just that. Hitch, as a professional matchmaker, gives guys a plan to unleash the substance in their personality that is already there. Hitchs coaching sessions with Albert are insanely funny, especially when Hitch explains how to get a good-night kiss. Hitchs philosophy is to live life as if it were on purpose. What a worthy goal. But the overwhelming glitch in Hitch is the crude and obscene language and a few situations of sexual innuendo.

Preview Reviewer: Brian Hughes
Distributor: Columbia Pictures

Summary
Crude Language: Many (16) times mild (hell 6, damn 2); moderate (t-tty 1); strong (-ss 4, -sshole 2, b-tch 1)
Obscene Language: Several (7) times moderate (p-ss off 1, scr-w 1, laid 2); strong (f-word 1, s-word 2)
Profanity: Many (13) times moderate (MG 1, OMG 5, OG 1, G 3); strong (GD 1, J 2)
Violence: Several times mild (man and woman argue, food fight between man and woman, vindictive character assassination, woman accidentally kicked in the face leaving a bruise); moderate (woman knees man in the groin, woman attacks man for implied date abuse, man grabs another mans throat out of jealousy)
Sexual Intercourse: Few times mild (unmarried man and woman in bed the morning after implying sexual activity occurred, several occurrences of deep kissing)
Nudity: Few times mild (women in skimpy outfits showing cleavage, man standing in public restroom is shown from rear in bikini underwear and dress shirt); moderate (a side-view picture of a nude woman shows a brief breast shot)
Homosexual Conduct: Few times mild (man working for a magazine is effeminate, another gay male is in the film briefly); moderate (when one man is coaching another man on how to get a good-night kiss from his female date, they uncomfortably kiss, and both react in disgust)
Sexually Suggestive Action/Dialog: Several times mild (much sexual innuendo but not overly offensive); moderate (discussion of sex in vague and disrespectful terms toward women; comment made by a woman, I havent been ridden in months)
Drug Abuse: Few times mild (cocktails at various dance clubs, gatherings and parties)
Other: Disrespectful and sexual treatment of women presented in a negative light; themes of finding the real you, pursuing relationships, going after your dreams with creativity and confidence
Running Time: 115 minutes.
Intended Audience: Older teens and Adults

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